Jackmas 2024

As Creative Director, I led the visual identity for Jackmas 2024, overseeing the look and feel across all touchpoints. I directed custom illustrations, image treatments, and the seasonal logo lockup to ensure a cohesive, playful aesthetic aligned with the brand’s voice. Collaborating with designers and illustrators, we crafted a vibrant holiday campaign that came to life across digital, print, and in-store activations.